Tamgram

For this particular project, we wanted something fun…something that reflected the 4INFO branding along with the people that are served by 4INFO’s technology–young people in that sweet spot when it comes to advertising (18 – 34 years old). Like many of the projects we work on, it was enlightening. This time learning about SMS–short message service–and the amount of people reached by mobile advertising. Now a little text alert may not be as sexy as a 3D-based commercial but the exciting thing is that the 4INFO text messaging service can reach customers wherever they are and then lead them to that 3D commercial. And unlike the spam that drives me nuts every day, 4INFO alerts are totally opt in, sending text messages that mobile phone users WANT to receive. It’s one of the things I love about my job. Not only do I get to learn something new literally every day, I get to learn about COOL things every day.

Often when you go from Point A to Point B (a flash presentation), Point B ends up looking like PowerPoint on steroids when Point A (your storyboard) IS a PowerPoint presentation. How do you get beyond that? How do you take the blinders off? For our recent project for Stoke, I had artist, Aaron Dingman create the storyboards and what ended up being his base art. My input? A couple of images I grabbed from istockphoto (always great for brainstorming), a short write up on the visual direction and the script. For the look, I told him I wanted wire frame people–something that looked unique and high tech. And for the execution, I needed to show the depth and complexity of a mobile network and wanted to be able to move within a 3D space but without a 3D budget. His solution 2.5D. Not 2D. Not 3D. But 2.5 D. It was exactly what the doctor…or in this case, creative director…ordered.

This project is one that we are SO excited about.  The promo for our television series idea “ChumpCars”. The promo is intended to give programmers a taste of what’s possible in the series and, in this case, give them a look at our amazing hosts – Lex and Allie.  We would travel the country and meet people who love to drive fast.  It’s the only requirement – other than they have to have a car among four to six drivers but it doesn’t have to be a great car. Hopefully just one that will last for 24 hours of straight driving. It’ll be such a kick to do and we can’t wait to get started.  We’ve already shot at two races and met some of the wildest, craziest folks from all walks of life. Check out the promo and let us know what you think.