This year Tam Communications turns 40, and we started thinking about how to mark this anniversary last year, when we were a mere 39. We had plenty of time to plan a celebration but then, as it always seems to go, planning was put on hold while clients kept us super busy telling their brand […]
I was asked to write an article on interviewing for video because, I’ve been told, I’m pretty good at it. I would blush but it is, I think, one of my strong suits and one of the reasons Tam Communications has so many great testimonial-based videos. So, what’s my secret? Or should I say secrets? […]
We’ve been producing commercials for the Santa Cruz Beach Boardwalk for 27 years. And boy have things changed in that time. We originally shot on 16mm film, which was then transferred to video. We later moved on to shooting on tape. Today we shoot everything on digital video, using an assortment of cameras including small […]
Everyone on your team has a vested interest in your company’s success. It means continued employment, professional development, and, ideally, financial reward. If social media is part of your marketing mix (as it should be), then encouraging your team to spend a few minutes a week to reinforce the work of the marketing department makes […]
Music videos have been an effective tool in the TeamTam kit for a number of years. During the 1990’s in particular, we created quite a few for various clients, with the focus mainly on motivating their sales teams. When Satellite Healthcare needed a music video to accompany the Road to Zero campaign targeting their successful […]
In the late 1990’s, we created a video for San Jose-based KLA-Tencor on the need for companies in the semiconductor equipment industry—and specifically semi-conductor test—to “adapt or die.” We’ve seen this dilemma face all kinds of industries in the last two decades. From brick and mortar retailers incapable of developing on-line models to compete with […]