Global Winter Wonderland – Social Media Management & Digital Content Development
In the inaugural year of Global Winter Wonderland, we were responsible not just for their television, radio, and digital content creative and production, but also their social media engagement. At the time, it was Facebook, YouTube, and Twitter. We designed their social media pages and then populated it with content throughout the event to intrigue and engage our fans. We created videos, shared photos, answered questions, and held contests for lucky fans. Our fan engagement was exceptional as we built the base from zero to over 5600 fans in thirty days. We continued our role as digital content creator through this last year, developing a rich set of YouTube videos that have engaged over 300K views.