Roller coaster ride at Santa Cruz Beach Boardwalk

Tam Communications Scores Two Telly Awards

Tam Communications Scores Two Telly Awards

SANTA CRUZ, CA – June 23, 2015 – Tam Communications, creative, video, and digital content agency, has been honored as a dual Bronze winner in the 36th Annual Telly Awards. One award was given in the Regional TV & Multi-Market Cable – Amusement category for their commercial titled, Six Million Dollar Ride. The other award was given in the Non-Broadcast Productions – Training (for Corporate use) category for their training video, Four Simple Things. Both projects were produced for one of Tam Communications’ longest-standing clients, the Santa Cruz Beach Boardwalk.

Undertow-StillSix Million Dollar Ride (title inspired by the 70s television show, Six Million Dollar Man), is a 30-second television commercial produced to promote the Boardwalk’s newest thrill ride, “Undertow”, the only spinning roller coaster in all of Northern California. Creative Director/Writer, Susan O’Connor Fraser, developed the concept and wrote the copy, collaborating with Director/Cinematographer, Tam O’Connor Fraser, and Producer, Regan Eymann. Producing for the Santa Cruz Beach Boardwalk was Advertising Director, Sondra Woods.

The same creative team, working this time with the Boardwalk’s Director of External Affairs and General Services, Kris Reyes, produced Four Simple Things, a training video used during the Boardwalk’s new employee orientations to illustrate how a great attitude helps co-workers and guests “create fun memories that last forever”.


“Tam Communications quickly understood what we needed, and delivered great work on schedule,” said Reyes. “New employees are responding well to the new training video, which uses upbeat employee interviews to instill a sense of pride in our history and inspire a positive attitude for working with guests.”

“We’re honored to be acknowledged in this way and appreciate the continued collaboration with the team at the Boardwalk,” says Susan O’Connor Fraser. “They give us the creative freedom to develop content that deliver the results they expect. These awards demonstrate the recognition of that collaboration by our peers.”

About the Telly Awards:

Founded in 1979, The Telly Awards receives over 12,000 entries from all 50 states and five continents. It is the premiere award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and web commercials, videos, and films.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “Tam Communications’ accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

About Tam Communications:

Founded in 1979, Tam Communications celebrates over 35 years in business as a creative agency, delivering digital and broadcast content for some of the Bay Area’s most well known brands. They collaborate with their clients to understand their brand, target audience, and business objectives, and then develop the creative solutions and distribution strategies to accomplish those objectives in the most powerful way possible.

Please contact Susan O’Connor Fraser, Tam Communications for inquiries: [email protected] or call 831.439.1500.