There are a few things I’m very passionate about (OK…maybe more than a few) but education is at the top of the list. That’s one of the reasons we support Drive for Schools. This eight-year old partnership between our fave client the Santa Cruz Beach Boardwalk and the Capitola Auto Mall Dealer Group has successfully raised more than $1.8 million for Santa Cruz County schools.
How does it work? All elementary, middle, and high schools in Santa Cruz County are invited to participate. From what I’ve read, more schools are participating this year than ever before and when it’s over, each participating school gets to keep every dollar they raise. AND they get to decide how to spend the money to serve the needs of their school and their students. Now that’s cool. As we know, Santa Cruz is a diverse community so the needs of a school on the east side will be different than one on the west; Scotts Valley will be different than Aptos which will be different than Soquel or Pajaro.
Tickets just went on sale last week and they’ll be on sale until the 20th of October. They’re $5 each or six for $25. You can get your tickets at the school of your choosing by contacting the school’s coordinator.
The list is shown here.
So besides supporting your local school, why should you buy one? How about the chance to win a new Suburu Outback or Toyota Prius or $25K in cash? But that’s just the grand prize. Check the entire list of prizes. It reads like a Who’s Who of all the great things to do in our own backyard. Now go to school!
Regan Eymann (aka Shamrock N. Roller) supplied the voice over for the spot while Tam Communications’ Tam O’Connor Fraser edited the spot using supplied auto manufacturer footage.
Kudos to the Boardwalk, Capitola Auto Mall Dealers Group and to all the sponsors for making this investment in our children. I’m loving the public/private partnerships going on in Santa Cruz and how we’re all working together to achieve such great results. Interested in doing more.