The story behind the new animated Tam logo is that when we went and did a redesign of our site we wanted the logo to have some life to it. We brought in Aaron Dingman, one of our freelance artists, to breathe live into the logo and he did just that. Once it was edited together, I was showing my son and there was just something missing, it felt like it needed some sound to it. So I was just messing around with it for my son and he thought it was so funny. I then called Tam and did the noises for him and he loved it. The next day I was in the studio giving a voice to the Tam logo and with the other sound effects we now had a cute and fun animation for the company.