Music videos have been an effective tool in the TeamTam kit for a number of years. During the 1990’s in particular, we created quite a few for various clients, with the focus mainly on motivating their sales teams. When Satellite Healthcare needed a music video to accompany the Road to Zero campaign targeting their successful fight against patient infection, we happily rolled our sleeves and dove in.
Picking a song to parody was the first step. A few catchy hits made the short list, including Devo’s “Whip It,” “Believer” by Imagine Dragons, and the Fixx’s “Saved By Zero.” But when the client heard “Handclap” by Fitz and the Tantrums alongside a preview of Creative Director Susan O’Connor Fraser’s proposed lyrics, everyone knew we had landed on the right song. The plan from the beginning was to feature the staff and leadership of Satellite Healthcare in the video. After all, Satellite employees made up the target audience. To be sure that the staff pulled off the choreography (created by TeamTam’s Aylin Woodward), we created a how-to video to share with our growing Satellite dance team. They all did their homework and showed up ready to have fun. The hired talent included Adam Pierce providing the lead vocals, and Kim Luke providing back-up vocals and on-camera support. We also cast Bay Area actor/dancer Wynton Odd as the featured lead and have been thrilled to spot him in national commercials in the last few months.
The entire video was shot in one day, on location in a working dialysis center on a day when they were closed to patients. Regan Eymann directed for Tam.
The turnaround time from shooting to finished product was quick, but we have the benefit of our cinematographer, Tam O’Connor Fraser, also being our editor. We’ve mentioned before that Tam never stops shooting, except when he’s editing, and luckily for us he’s logging moments in his mind throughout the shoot that will become the nuggets in the final edited piece.
The Hands Clean video continues to win awards for TeamTam. It was recognized in the 2018 AVA Digital Awards, giving Tam Communications a Gold Award in the Long Form Video/Medical Internal category. We were also awarded a Gold Remi Award at the 52nd Annual WorldFest-Houston earlier this month. We’re always so thrilled when our work not only accomplishes its objectives but is also recognized by our peers to be the best of the best in our industry.
Creating The Making of Hands Clean was just as much fun as the music video itself. Enjoy this look behind the process and think about how a music video might work for you!
The Making of "Hands Clean" from Tam Communications on Vimeo.