Bluejay Diagnostics – The merging of the old and the new

Old client/new client. One can be both. In fact, it happens a lot at Tam Communications. In this case, it was Jeff Aidt, our client for many years at Hitachi Chemical Diagnostics and before that MAST Immunosystems. We first worked with him on a website and collateral. When MAST was acquired by Hitachi, we revamped the materials. Later we would add video, trade show signage, and even a children’s coloring book to the mix. and then later video. We went on to create more videos and new collateral/as they introduced new products. It’s a communications partnership that has spanned more than two decades.

It was awesome to get a call from Jeff last fall to ask about our interest in helping him produce a video and a website for his new employer, Massachusetts-based Bluejay Diagnostics, Inc. Bluejay is a clinical stage diagnostic company with a new product for point-of-care testing for Allergic Conjunctivitis, Allereye™; otherwise known as pink eye. As with all start-ups, Bluejay’s budget wasn’t that big but the website was very simple and the video (prominently featured on the site) was to use mostly stock footage and then some cool animation (thanks to Aaron Dingman’s 3D animation skills).

For the website, Susan O’Connor Fraser was creative director/copy editor; Regan Eymann produced; Mike Baxter was the Art Director; and Timothy O’Connor Fraser was the technical consultant and web developer. Check out Bluejay Diagnostics website.

For the video, the client originally thought an all animated video would be best. Susan disagreed. She felt that the video like the website should reflect the patients benefitting from the company’s product and that animated “patients” didn’t make the personal connection she sought. Even though their target audience are healthcare providers (who also benefit through faster and more reliable test results), their patients derive those benefits but also benefit from the quicker diagnosis and treatment, and the reduction in the number of unnecessary prescriptions of antibiotics. In addition to her creative direction, Susan also wrote the script and Tam O’Connor Fraser edited together the stock footage and Aaron’s animation, illustrating the simple process of AllerEye sample collection and test results. Regan produced for Tam Communications.

Needless to say, we were pleased that our client was pleased with the end result and for us the process of working with us.

“Our experience with the team at Tam was second to none. They worked diligently to understand our needs and were never afraid to challenge our assumptions, which we greatly valued. Bluejay considers itself a world-class organization. Throughout the process, we established great relationships that validated Bluejay’s trust in Tam as a world-class partner. The quality of the work produced could not have been better. Everything was delivered on-schedule or sooner, and budgets were adhered to.” Jeffrey Aidt, Senior Director, Corporate Marketing, Bluejay Diagnostics, Inc.

Old client/new client. We have a bunch of them. Also, old employee/new client. And old contractor/new client. We have those, too. Long-standing partnerships and collaborations deliver amazing results and the trust and communication just gets better and better.