• TeamTam40 – Chat With Julie Easley

    For our series of posts celebrating Tam’s 40th anniversary, we talked with former (and current) staff, partners, and clients about their work with Tam Communications. Here’s a chat we had with Julie Easley, one of the first members of TeamTam. She’s also Susan’s sister, which set the stage for our family-oriented story. Thank you, Julie, […]

  • FAA Certification for Aerial Photography

    In November 2018 when Daniel Hernandez joined TeamTam, the personal drone footage he shared made the next step clear. He needed his FAA Certificate so that this aerial option could be offered to Tam clients. Current regulations dictate that recreational flyers do not need any licensing, but commercial flyers do. And the process is quite […]

  • TeamTam40 – Celebrating 40 Years!

    This year Tam Communications turns 40, and we started thinking about how to mark this anniversary last year, when we were a mere 39. We had plenty of time to plan a celebration but then, as it always seems to go, planning was put on hold while clients kept us super busy telling their brand […]

  • The Off-Camera Interview – The Art of Keeping it Real

    I was asked to write an article on interviewing for video because, I’ve been told, I’m pretty good at it. I would blush but it is, I think, one of my strong suits and one of the reasons Tam Communications has so many great testimonial-based videos. So, what’s my secret? Or should I say secrets? […]

  • Behind the Scenes of a Boardwalk Commercial

    We’ve been producing commercials for the Santa Cruz Beach Boardwalk for 27 years. And boy have things changed in that time. We originally shot on 16mm film, which was then transferred to video. We later moved on to shooting on tape. Today we shoot everything on digital video, using an assortment of cameras including small […]

  • Encouraging Your Team to be Advocates

    Everyone on your team has a vested interest in your company’s success. It means continued employment, professional development, and, ideally, financial reward. If social media is part of your marketing mix (as it should be), then encouraging your team to spend a few minutes a week to reinforce the work of the marketing department makes […]