• Behind the Scenes of a Boardwalk Commercial

    We’ve been producing commercials for the Santa Cruz Beach Boardwalk for 27 years. And boy have things changed in that time. We originally shot on 16mm film, which was then transferred to video. We later moved on to shooting on tape. Today we shoot everything on digital video, using an assortment of cameras including small […]

  • Encouraging Your Team to be Advocates

    Everyone on your team has a vested interest in your company’s success. It means continued employment, professional development, and, ideally, financial reward. If social media is part of your marketing mix (as it should be), then encouraging your team to spend a few minutes a week to reinforce the work of the marketing department makes […]

  • The Making of Hands Clean – Team Tam plus Team Satellite

    Music videos have been an effective tool in the TeamTam kit for a number of years. During the 1990’s in particular, we created quite a few for various clients, with the focus mainly on motivating their sales teams. When Satellite Healthcare needed a music video to accompany the Road to Zero campaign targeting their successful […]

  • Adapt or Die – How Technology Rocked Our World

    In the late 1990’s, we created a video for San Jose-based KLA-Tencor on the need for companies in the semiconductor equipment industry—and specifically semi-conductor test—to “adapt or die.” We’ve seen this dilemma face all kinds of industries in the last two decades. From brick and mortar retailers incapable of developing on-line models to compete with […]

  • Thinking Outside the Box – Award Winning Music Video for Satellite Healthcare

    Our long-time client, Satellite Healthcare, is a leader in dialysis treatment, including in-center care and home dialysis options. We have enjoyed working closely with them to create patient education videos that truly reflect their directive of making life better for those living with kidney disease. We also create videos for their leadership events, to share […]

  • The Making of Summer is Coming – the collaborative effort behind the award-winning project for the Santa Cruz Beach Boardwalk

    If you’ve been keeping up with the TamGram, you recently read about the journey to launch our Summer is Coming video collaboration with the Santa Cruz Beach Boardwalk. From inspiration, to concept, to fruition, this project has thrived from the creative skills of everyone involved. And like all of our favorite projects, the story continues. […]