We’ve been producing a Summer Special for the Santa Cruz Beach Boardwalk since 2007, the year they celebrated their Centennial (100 years. Wow!). We were asked, at the time, to create a “Look Live” half-hour television special. “Look Live” is a program that looks as if it is happening live but is actually taped and […]
We produce over 40 commercials for the Boardwalk each year and most shared what we called the day and night base (last year we actually had four day bases but that’s another story). We had last shot video for our bases in 2008 and while we had edited new versions a couple of times, we […]
It was February of 2013. The Santa Cruz Beach Boardwalk was getting ready to open a new ride. Originally scheduled to open around Memorial Day, the challenge we were about to tackle was how to create a commercial that would air before the ride opened without being able to put people or even a camera […]